Nissin is the global pioneer in instant noodles; driven by its core value of innovation, it constantly seeks new ways to make inroads into the Mexican market.

Birria met instant noodles. We transformed Nissin’s boldest flavor using striking typography that hints at its Japanese origins, neon lights, and steam so vivid you can almost feel it.

We crafted a graphic masterpiece based on the packaging itself—the swirl of the noodles, the red of the broth—adapting it for everything from social media posts to large-format key visuals. The campaign focused on making the product irresistible to both the eye and the senses.